“Africa used to be known for poverty, for AIDS, for wars, for corruption and all of these negative things,” said Ouwendijk. “Nowadays, Africa is a known for its great opportunity, for its growth — out of the top ten fastest growing economies in the world, 7 are African, so Africa is on a journey that is extremely fast, expanding GDP on an annual basis by 10 percent. It is going to be an extremely interesting market.” Dutch fabric company Vlisco has gained a first mover advantage in Africa’s emerging fashion market and the most highly prized African wax prints are made by Vlisco. Indeed, such is the value of Vlisco to a wide spectrum of African women that the fabric maker has grown into a successful global brand with a turnover that is expected to approach €300 million (about $414 million) . Over 90 percent of Vlisco’s sales come from the African continent itself, where, at present, it is one of the only international fashion and apparel brands with a significant presence. You can purchase Vlisco fabric by click on the name.
[Article Source: Business of Fashion by Rebecca May Johnson]